NEW DELHI: Star India's president corporate affairs Nitin Atroley has decided to quit the organization to pursue new challenges.

A Star India spokesperson confirmed that Atroley had resigned from the company. The 40-something Atroley, who came from management and audit firm Ernst & Young to oversee corporate affairs & communications and joint ventures, joined Star in January 2004.

While Atroley was unavailable for comment at the time of filing this report, industry sources aver that he would be setting out on his own once he leaves Star, possibly in a consultative capacity.

According to information available with Indiantelevision.com, Atroley put in his papers at Star some time back and his last day in the company will be 28 February.

Atroley's arrival in Star India had the industry buzzing that the company was charting out a bigger role for itself in the country, but trying to shield its top management, including CEO Peter Mukerjea and his deputy Sameer Nair, from dashing from Mumbai to Delhi and other cities to undertake political and corporate fire-fighting.

At the moment, it's unclear whether Star India will go in for a replacement for Atroley or the existing corporate affairs set-up would report to Mukerjea and/or Nair.