MUMBAI: Hindi general entertainment channels (GEC) have realized the importance of digital. In keeping with this, Star Plus, last week drove conversations on Twitter, by making use of Periscope, a live video streaming platform. 

In a first of its kind, the channel used the technology to promote the finalists of Nach Baliye 7 and also to popularize the title track ‘Mere Nishan’ of recently launched fiction show Badtameez Dil. 

In the week leading up to the grand finale of the dance reality show, Nach Baliye 7, all the finalist jodis of the show engaged in a conversation on Periscope. They answered questions from the fans live and promoted their respective voting numbers.

In a bid to promote the launch of Badtameez Dil, Star Plus used the Periscope tool to ask users their favourite lines from the title track, ‘Mere Nishan.’ To cap off a new experience, singer Darshan sang those particular lines live for them on Periscope.

"By using Periscope in such an interactive and real time manner, Star Plus has shown they truly understand the potential of the live streaming platform. We believe that such partners will help us also expand the possibilities. We would really like to appreciate the foresight behind including Periscope in two popular shows like Nach Baliye and Badtameez Dil, and we hope to see many such engagements, which truly enhance the experience for the viewers,” said a Twitter India representative.

Star Plus has constantly set newer trends in the social media space whether it was the use of Twitter’s Flock to Unlock tool for the Satyamev Jayate promo, or the use of Periscope for real time interaction with the audience.