MUMBAI: Zee has lined up a slew of Hollywood blockbusters to thrill viewers during this festive season. Catering to the evolving Hollywood fan base in India, ‘Ticket to Hollywood’ will showcase the latest international hits on Zee’s English movie channel &flix with a simultaneous telecast of the dubbed versions on its regional language channels.
Starting with the ultimate action hero Vin Diesel-starrer, Bloodshot, the simulcast with &flix will be seen across &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema. This will be followed by simulcast of other recent superhits like Spider Man Far From Home, Jumanji-The Next Level, Bad Boys For Life, Charlie’s Angels (2019), among others.
Zee chief consumer officer Prathyusha Agarwal said, “With Ticket To Hollywood, we aim to unlock the true potential of Hollywood in India whose fandom cuts across demographics and regions. &flix’s multi-language block ‘Flix For All’, delivered a 41 per cent jump as viewers aspired for a premium movie experience in their native language, further fuelling the need to curate a property that offers the best of Hollywood experiences in a language of the consumers’ choice.”
Zee west, north & premium channels cluster head Amit Shah said, “When it comes to Hollywood, viewers’ affinity for English movies has grown considerably over the years. Consumption of Hollywood movies on TV is on the rise and the genre continues to operate at 40 per cent higher viewership compared to pre-lockdown unearthing countless passionate fans for the latest Hollywood titles in their native language. With Ticket To Hollywood, we have an opportunity to deepen our engagement with a broader pool of Hollywood buffs across the nation, offering the latest blockbusters via a multi-channel and multi-lingual brand."
About Bloodshot: Based on the bestselling comic book, Vin Diesel stars as Ray Garrison, a soldier recently killed in action and brought back to life by a team of scientists as the superhero Bloodshot. With an army of nanotechnology in his veins, he’s an unstoppable force, stronger than ever with a special superpower – the ability to resurrect and heal instantly. But in controlling his body, the organization has sway over his mind and memories, too. Now, Ray doesn’t know what’s real and what’s not – but he’s on a mission to find out.
