MUMBAI: To kickstart their new school semester, kids can now flaunt and stock up the coolest & cutest school essentials! Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Turner India, brings to kids a brand new Back-to-School collection at offline and online retail stores across India. Featuring popular Cartoon Network toon sensations Ben 10 and the Powerpuff Girls, the collection that includes sippers, lunch boxes and bagpacks, gives kids a chance to power up for their new semester, the quintessential Cartoon Network way!

“The new range, featuring cool designs, extends the world of Ben 10 and The Powerpuff Girls from the TV screen to everyday life. Our little fans get a chance to carry their own cartoon-verse with them everyday, coming a step closer to their favourite characters ”, said Anand Singh, Sr. Director – Cartoon Network Enterprises (CNE), South Asia, Turner India.

Cartoon Network Enterprises has also  introduced a vibrant range of apparel and quirky tee-shirts in association with Easybuy, that features the ever-popular Ben 10 and Powerpuff Girls, available in an affordable range that starts from Rs.229. The collection launch is also supported by on-air promotions on Cartoon Network channel with exciting offers! Kids can take home a free school bag worth Rs.499/- on shopping of Rs.1999/- at Easybuy stores, amongst other cool offers. What’s more, you ask? Little fans will also get an opportunity to meet & greet Ben 10 at selected Easybuy stores across Andhra Pradesh, Telengana, Tamil Nadu, Kerala & Karnataka, all through the month of  May.

Kids can buy the amazing Back to School collection at Hamley’s, Starmark, Landmark Stores, and online on FirstCry, Hopscotch, Amazon India, Flipkart, and Paytm.