Mumbai: Hungama Artist Aloud, a platform that supports and promotes independent artists and content has partnered with Big FM India, alongside Vimal Bolo Zubaan Kesari as a special partner, to launch the Hungama Artist Aloud app. The app has been developed by D’Cafe.
Spanning over 40 languages and 50+ genres such as pop, rock, hip hop, folk, indie, EDM, ghazal in music and multi-regional comedy talent, this hub for all independent artists across original content art forms will be available on Android and iOS and Hungama Artist Aloud Web.
Right from its inception, Hungama Artist Aloud has endeavoured to present a platform for independent artists to showcase their talent and reach out to a wider base of listeners spread across the nation. With the genre's popularity rising as independent artists carve their niche and fandom, the app, via the ‘Go Live’ feature will provide them with a democratic approach to perform live events anywhere, anytime and earn revenue, said the statement.
“Right from the start, Hungama Artist Aloud has envisioned creating a tech-backed community for independent artists and their music to thrive. The idea behind the launch of the app is to promote independent talent globally, and to help them reach out to a diverse audience," said Hungama Artist Aloud SVP Soumini Sridhara Paul. "Independent content has been on the rise and we are thrilled to present these talented artists with a platform that takes them to further heights. We are glad to take our vision forward alongside like-minded partners such as BIG FM India, Vimal - Bolo Zubaan Kesari, and the app developers, D'café. We thank them for their support as we look to create a wider fan base for independent content and the artists by leveraging their expansive reach and network.”
With a view to fostering the relationship between artists and their fans, the ‘S2A’ (Subscribe to Artist) feature will allow users to buy a subscription to their favourite artist. In addition to receiving early access to content, these users will be the first to know, via notifications, when the artist whom they’ve subscribed to has uploaded new content. They will also receive one free live event pass that can be used anytime for any live event, within one month of the subscription.
Apart from a platform to perform live and earn revenue, the Hungama Artist Aloud app will also aid independent artists with a host of marketing services.
“Today, listeners are spread across platforms. Starting their day with radio, they subsequently move to other streaming platforms throughout the day. In such times, being ubiquitous is the need of the hour and we at Big FM, keep our listeners as the top priority,” remarked Big FM chief brand and digital officer Sunil Kumaran. “Our partnership with Hungama Artist Aloud is to expand our wings and venture into different avenues for our listeners and stakeholders. Through the new app, we will have a multi-format digital presence which empowers our listener base across 58 stations to engage with BIG FM in another fresh manner.”
“It’s always fun to collaborate with a dedicated team. Hungama Artist Aloud made the experience all the more thrilling by being open to innovation. Being their technology partner has been an interesting journey for us. It has been a wonderful creative exchange that has fuelled our curiosity. We look forward to pursuing this partnership in the long run,” added D'café CEO Vineet Dhawan.
