MUMBAI: Hungama Artist Aloud, a platform that supports and promotes independent content, has announced the digital edition of its musical gala, World Music Day Festival Season 4, in partnership with BookMyShow. A medley of different forms and genres of music, the festival will feature 4 concerts from 4 renowned artists - Mame Khan, Parikrama, Anand Bhaskar Collective and Hardeep Grewal, performing original songs live from their homes to celebrate the spirit of music. Premiering on World Music Day, 21 June 2020 at 12 noon, each concert will be 45 minutes to an hour long and available to watch exclusively on BookMyShow. Tickets for the festival will be available on BookMyShow starting today, 12 June 2020. Users can purchase tickets for an individual artist’s concert for Rs 299 or buy a season pass for Rs 499 that gives them access to all the 4 concerts.
Purchasing a season pass will also give the users access to opening acts from Aléa Motwane and Krisha Mongia, two extremely talented teenage artists who featured in Hungama Artist Aloud Discoveration – Gen Next, a musical series that featured independent musicians under the age of 18, performing original compositions.
Over the past few years, Hungama Artist Aloud has organized the World Music Day Festival to mark the occasion and give music lovers across the country a chance to appreciate independent content and artists. In its third edition, the festival saw simultaneous performances across 8 cities in India. The latest edition of the property, which will be available for viewing on BookMyShow, is an addition to the entertainment platform’s vast array for in-home entertainment offerings, which have catered to the entertainment needs of tens of million users during this lockdown period.
Talking about World Music Day Festival Season 4, Hungama Artist Aloud VP Soumini Sridhara Paul said, “Hungama Artist Aloud’s foundation is based on celebrating independent music. As a culture, we are known to have music for everything and every occasion. It is an intrinsic part of our lives and World Music Day is the day we acknowledge and honour it. With every edition, it has been our endeavor to take this festival a notch higher and this year is no different. I am certain that the digital edition will provide a hopeful, exciting and entertaining respite to our audiences at a time when they can’t physically be present for live events.”
BookMyShow COO – Live Entertainment Albert Almeida said, “BookMyShow has been the go-to discovery and ticketing platform for millions of entertainment lovers in India and beyond, bringing some of the most compelling properties and artists across formats and genres over the past two decades as also specifically during this lockdown period with a host of virtual entertainment experiences. With the digital edition of World Music Day Festival Season 4, we are excited to bring yet another specially curated unparalleled music offering to the safety of our customers’ homes in partnership with our friends from Hungama Artist Aloud. This initiative is a step forward in our efforts to drive home the stay-home message, with some of the best performers celebrating the art of music.”
Talking about his concert Mame Khan said, “Music has the power to change the world and bring people closer. I am extremely happy to be part of Hungama Artist Aloud and BookMyShow’s celebration of World Music Day, digitally. In these difficult times, I think it is a great opportunity for all of us to extend our support to each other through music.”
Rock band, Parikrama said, “It feels great to be able to perform for our fans and celebrate World Music Day with them digitally. We are certain that our fans will appreciate the original compositions that we have to share with them. We are thankful to Hungama Artist Aloud and BookMyShow for providing a medium that will help us connect with our fans.”
Anand Bhaskar Collective said, “Events like World Music Day Festival are a great way to appreciate music and connect with music enthusiasts from across the country. We are glad that platforms like Hungama Artist Aloud and BookMyShow have taken the initiative to take the festival to a wider, larger audience by taking the digital route. We are excited to be a part of the festival and look forward to performing for the audiences.”
Hardeep Grewal said, “As everything around us is caught up in the loop of uncertainty, I think it is initiatives such as these that give us hope and respite. I am thankful to Hungama Artist Aloud and BookMyShow for taking the initiative to celebrate and honor music in a manner that brings everyone together.”
Hungama Artist Aloud World Music Day Festival Season 4: Digital Edition will be available to stream on BookMyShow. To purchase tickets, please visit https://in.bookmyshow.com/events/hungama-artist-aloud-world-music-day-season-4/ET00132704.
