MUMBAI: Domestic music streaming platform Hungama Music and US-based audio tech major Dolby Laboratories have joined forces to offer a premium and high-quality streaming experience in India.

Hungama Music users with compatible Dolby Atmos enabled mobile devices will be able to enjoy a growing library of music in Dolby Atmos from Indian music label T-Series, as well as local artists.

Hungama Digital Media  COO Siddhartha Roy said, “We have always worked towards elevating the consumer experience on our platform by combining technology with a diverse library. Our work with Dolby is yet another step towards offering Indian users a premium and high-quality music streaming experience. Through this our users will be able to listen to music in an even more immersive and engaging way.”

“Dolby Atmos Music is redefining how music is created and has been well embraced by artists in India, who are using it as a tool to create a deeper way to connect with their audience more intimately,” said Dolby Laboratories emerging markets MD Pankaj Kedia. “Together with Hungama Music, we are expanding the global reach of Dolby Atmos Music by enabling a more immersive and exciting way for music fans in India to enjoy their favourite songs and albums.”

Here is a link to their campaign together- https://www.youtube.com/watch?v=FHno9QcTOp

T-Series  president Neeraj Kalyan said, “We have over the years worked closely with Dolby in delivering the Dolby Atmos experience in the cinemas. Adoption of Dolby Atmos for our music tracks was a natural choice, and we are committed to scaling up our music catalogue in Dolby Atmos.”

Here is the link to the full playlist- https://www.hungama.com/playlists/dolby-atmos-collection/107457/