Film and sports channel Max from the Sony stable has announced another tie up with Saregama - HMV. This concerns the upcoming film Na Tum Jaano Na Hum. It stars Hrithik Roshan, Saif Ali Khan and Esha Deol. The two parties had earlier worked on promotions concerning the romantic Kaho Na Pyaar Hai and the suspense film Aks.

The companies see the campaign as breaking new ground in the positioning and promotion of a film that goes beyond half an hour slots on channels.

An official release informs that the contest will see 10 winners meeting Hrithik Roshan in London on 10 May. He will perform his first ever international stage show.

The contest concerns a question based on the movie. The contest which has been on air since 15 March will conclude on 31 March. Winners will be picked up by the star on Sony's show Boogie Woogie the release states.

Besides the trip the winners will also get an exclusive photograph taken with Hrithik the release states. The London stay is for three nights and four days

Apart from the contest, the "making of" and the "showcase" of Na Tum Jaano Na Hum will be aired on MAX and SET respectively. Special 3-minute vignettes will air on MAX and SET throughout the day for a week prior to the film's release.