MUMBAI: Shemaroo Entertainment Limited, one of India’s leading content power house,has successfully launched six new servicesonthe digital television distribution platforms of IndusInd Media & Communications Ltd. (“IMCL”), a premier multi-platform company in India. The platforms include InDigital, the digital cable platform and NXTDigital, the premier Headend-In-The-Sky or HITS platform, covering India.Presenting entertainment to all age groups, the servicesrange from Kids to Devotional to Bollywood Entertainment. 

The launch of six new serviceson InDigital and NXTDigitalhave content powered by Shemaroo Entertainment. Consumers can enjoy the best of Bollywood on Bollywood TV channel, chartbuster songs from superhit Bollywood movies on Filmi Gaane channel, Bollywood comedy on Comedy 24x7 channel, soulful bhajans, live darshan, Kathas on Hari Om TV, nursery rhymes, children’s films on Sunflower Kids channel and followers of Islam can tune into Ibaadat TV to get an unprecedented divine and sacred experience. 

Commenting on the launch, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited, said,“Our team at Shemaroo has always made us proud and they have taken the bar higher bylaunching six new services on InDigital and NXTDigital at the same time. We hope to keep on entertaining our consumers by giving them diverse content to watch from the comfort of their homes”

NK Rouse,COO,IndusInd Media & Communications Ltd. added “IMCLis the only integrated multi-platform company in India and our digital brands InDigital& NXTDigital gives the consumer a seamless viewing experience. Having a reach of well over 5 million addressable digital subscribers, we are sure that our consumers will enjoy the different types of content provided by Shemaroo Entertainment.” 

In a bid to reach out to maximum consumers, Shemaroo Entertainment has placed its content on various DTH platforms. Tying up with IMCL’s digital brands,InDigital and NXTDigital, which have a pan India presence, will only take the services a notch higher. IMCL has a reach of well over 5 million digital subscribers and covers all the Indian states and Union territories. The services of Shemarooare available to customers of both the platforms.