Mumbai: On Monday, Aaj Tak announced its new campaign "Mera Swabhimaan" with its first segment on the channel's prime time show Black & White by Sudhir Chaudhary at 9 p.m.

The campaign’s interactive format invites viewers to share their personal stories through self-shot videos of such incidents that happened with or around them. 

Aaj Tak has also put up a dedicated microsite where viewers can submit their entries in video format at https://www.aajtak.in/mera-swabhimaan.

As a torchbearer, the campaign attempts to trigger a revolution by initiating discussion on the basic human code of conduct and strives to build a place of pride in society.

Taking a stand for 'Swabhimaan,' Aaj Tak urges the public to come out in full support of this campaign and submit stories for the country to see.