MUMBAI: CNBC Awaaz, the first Hindi business news channel of India, is completing five years of operations tomorrow. The channel, which was unveiled on 13 January 2005 by PM Dr Manmohan Singh, has planned a special line up to celebrate the anniversary.
Says CNBC Awaaz editor-in-chief Sanjay Pugalia, “We are proud to carry on the vision that Dr Manmohan Singh shared with us when he launched CNBC Awaaz five years ago. It has been 5 years of building a financially literate India, of empowering small and medium enterprises, of fostering entrepreneurship, of enabling and transforming the lives of a billion Indians.”
CNBC Awaaz claims a 96 per cent growth in terms of channel share over the past five years which has reflected in the 45 per cent jump in the entire business news genre. It also boasts of a 350 per cent growth in its viewer base in the last five years.
Adds TV18 business media COO Anil Uniyal, “CNBC Awaaz has not only created a new genre and expanded the business audience but has also fuelled an all new consumption boom amongst progressive, Hindi speaking audiences in India, besides increasing retail participation in the equity markets, both directly and indirectly.”
The channel has titled programming aspect as “Five years of Redefining Business”.
The programming will focus on the defining moments in the last five years, through panel discussions and one-on-one interviews with industry and political big wigs who will present their views on how the economy has shaped the country and what can be expected in the next five years.
Some of the key shows on the channel will be:
5 Years - Markets Special: A half hour show where market experts will bring out the five year journey of the Stock & Commodities markets, the transition and the manifold growth achieved and what is expected in 2010.
5 Years – Personal Finance & Investments: A half hour episode that will encapsulate the magnanimous growth that the personal finance and investment sector has witnessed in the last five years, in terms of the number of investors, the total volume of investment in various investment avenues like stocks, mutual funds, insurance and more.
5 Years – Industry Special: This half hour will be a round up of all the major events and trends witnessed by Indian industries in the last five years, with industry figures highlighting the exponential growth achieved and the way forward.
5 Years Specials: A series of three special half hours of one-on-one interviews with individuals from industry and politics, to discuss their view on the past five years and their expectations for the next 5 years from the industry and the economy
5 Years – Defining Moments & The Realty Sector: Two special half hours dissecting the growth achieved by the realty sector in the past five years and discussing occasions, events, announcements during the past five years, that became defining moments in the history of the nation.
