Mumbai: Hindi business news channel CNBC-Awaaz launched a brand campaign called ‘Munafe Ki Baat’ across TV, social media, digital, and outdoor media in key markets including Mumbai and Gujarat.

The campaign captures the brand ethos of becoming an integral part of the financial decision-making of its viewers. It features a series of testimonial videos depicting consumers sharing their ‘Munafa’ stories related to the brand, along with show-specific content pieces, said the statement.

“The core philosophy of CNBC-Awaaz has always been the viewer’s profit i.e. Munafa,” said CNBC-Awaaz managing editor Shailendra Bhatnagar. “By leveraging our strong editorial expertise and expert-led insights, we enable them to make better financial decisions at every stage of their lives. 'Munafe Ki Baat' is our way of reliving our journey and renewing our commitment to our viewers.”

The channel provides an all-around programming lineup - from in-depth coverage and expert analysis on stock market trading to simplifying personal finance and investments strategies in mutual funds, to tracking the latest trends in technology, auto, real-estate, to simplifying everyday finance and business news.

“With this campaign, our endeavor has been to bring alive the proposition of ‘Munaafe Ki Baat’ which is at the very core of the brand, through innovative formats – advertising on OTT platforms, leveraging social and digital in a big way with curated properties, deploying an outdoor campaign across key markets of Mumbai and Gujarat, amongst others,” said Network18 chief executive officer – business news Smriti Mehra.