NEW DELHI: Times Network has gained another foothold in the international markets with the launch of ET Now on Bell Fibe TV in Ontario and Québec through a distribution partnership with Ethnic Channels Group (ECG), the world’s largest multicultural broadcaster. Nextologies, a global leader in providing broadcast technology solutions, will transport the ET NOW signal within Canada.
Times Network COO & executive president Jagdish Mulchandani said, “ET Now has been a market leader in the business news category for over a decade and I am confident this launch will be an enriching addition to the discerning taste of the Indian diaspora seeking superior coverage on business and financial news.”
ECG co-founder & CEO Salva Levin described ET Now as a “top-notch channel” from Times Network whose “credibility in delivering news is unparalleled,” and further adding: “The stock market today is seeing a surge in retail investors in addition to the institutions, and India is a top investment destination for many money managers. ET Now delivers to Canadian viewers a wealth of domestic and international financial news and provides a business point of view that is not seen on other networks. ET Now’s content is tailored to viewers seeking English-language business and financial breaking news from India and international markets.”