MUMBAI: With ‘instant gratification’ being the flavour of this generation, can ‘instant’ movie making be far behind? After causing a buzz in the trade media and agencies with an innovative marketing teaser campaign and a long list of big ticket acquisitions, India’s first interactive movie channel ‘‘&pictures’’ will now venture into previously unexplored territory by going all out to make a movie in just 48 hrs! Impossible you say? Well not if everyone pitches in!

‘& pictures’ is all set to create India’s first crowd-sourced film in just a week. From 5th August the channel has invited entries for online users to name the film that they will co-create on the channels micro-site, andpictures.in. Over 7th and 8th August, users can share their storylines and dialogues for the film via Twitter and Facebook. The best ideas will then be aggregated onto the micro-site where users can log in and view how the story is progressing while watching the entries being sent in real time. This unique and one of a kind initiative integrates facebook, twitter and youtube seamlessly.

Who will have a part in the creation of this movie? While the channel is reaching out to anyone and everyone who has an online account and wishes to contribute to the making of the film, they are particularly reaching out to digital influencers like movie reviewers, Twitterati, film bloggers and Facebook communities of movie aficionados.

So if you are a movie lover, or think you can write as well as the celebrated script writers of our industry, come join the movement and be a part of India’s first crowd-sourced movie!