Mumbai: In terms of market share during election week, News18 India outperformed its rivals and once again dominated the Hindi news category in the country.

With a market share of 15.2 per cent (Barc; market share percentage 24 hours, TG: 15+, HSM, Wk 49'22 all days), News18 India has surpassed other leading news channels, including TV9 Bharatvarsh, India TV, Aaj Tak, and Republic Bharat.

During the week of the election results for Gujarat and Himachal Pradesh, the channel maintained a 12 per cent lead over Aaj Tak.

The market share of TV9 Bharatvarsh was 13.0 per cent, according to the most recent Barc data, while that of India TV was 13.7 per cent, Aaj Tak was 13.6 per cent, and Republic Bharat was 11.5 per cent.

In prime time, News18 continued to outperform the opposition.

According to the latest Barc ratings, News18 has a market share of 15.4 per cent, which puts it 13 per cent ahead of Aaj Tak. India TV and Aaj Tak followed with 13.8 per cent and 13.7 per cent market shares, respectively.

To ensure that the content and presentation of News18 remain unique and far ahead of its competition, the network has invested heavily in both technology and editorial resources.

News18 brands have enjoyed strong traction across YouTube and social media platforms as well, as their views have grown steadily.