Mumbai: Media veteran Nikhil Gandhi has joined MX Media as chief operating officer.

An industry leader with over two decades of experience, Gandhi will be based out of Mumbai and Singapore for this role at MX.

He will be responsible for taking the platforms to its next phase of growth by expanding its geographical reach, enhancing data driven innovation, growing the scope and scale of revenue streams, and building maximum impact for all stakeholders - be it consumers, advertisers, or internal teams across verticals, said the company in a media statement.

MX Media CEO Karan Bedi said, “Nikhil brings decades of experience in both traditional and emerging media platforms, and will be a huge asset in taking MX to the next level of rocket fuelled growth. We look forward to working closely with him.”

Gandhi joins the company from ByteDance-owned short form video app TikTok where he was leading its growth in the Middle East, Turkey, Africa, India, and South Asia. Before TikTok, he was the president and COO of Times Television Network. His earlier stints include working in media conglomerates like The Walt Disney Company, UTV Global Broadcasting, and Viacom Media Networks.

Speaking about this new role, Gandhi said, “MX Player is by far the leader in the video entertainment space. I'm super excited to join the MX team and look forward to the next phase of our growth.”