MUMBAI: US Kids may now interact with their favourite animated character Hugo through SMA on Live TV, courtesy Orion. The company has announced that it will work closely with Interactive Television Entertainment (ITE) to introduce the very successful Hugo character into the US.

Hugo has already proven very popular with children in 22 countries in Latin America, Europe and China. Hugo enjoys fame in more than 40 countries and is one of the strongest global brands in children's entertainment. Orion now has the exclusive license to distribute Hugo in the US.

The company has already started negotiations with potential Web portals and media networks to handle the distribution of this property in the US.

The Hugo property includes a complete wireless component enabling young viewers to interact with their favorite troll using text messaging (SMS) safely. The Hugo property includes downloads of Java games, Hugo ringtones and Hugo wallpapers. Hugo may be broadcast live or from pre-recorded TV shows. The complete Hugo package includes DVDs, PC games, tapes, books, Hugo ringtones, and Hugo wallpapers.

Orion Information Services CEO Kristian Gjerding was quoted in an official release saying, "The Hugo property fits perfectly with our framework of fully interactive wireless entertainment. Its style, technology infrastructure, and business model is compatible with our current properties, SmartFlirts, GossipGirls and our Mobile Entertainment Portal. We can see that both wireless and media companies we will work with in the coming years to introduce Hugo in the US will find it lucrative."

Orion Information Services develops, markets and delivers profitable, engaging, Web-centric mobile content and properties to consumers through partnerships with established traditional media groups, wireless companies, and Internet commerce companies. Orion provides its partners with content, supporting technology, delivery of properties to consumers, and the accounting infrastructure