For acclaimed actor turned debutante producer Paresh Rawal, interactivity is not just a buzzword. He takes it to a whole new level in what is his first production for Sahara TV - Shubh Mangal Savadhan (SMS).

In what is claimed to be a first, SMS has a website exclusively dedicated to the show. Created wholly in flash, yet quick to access, the website has a mix of information about the serial, insights into the cast, the usual freebie downloads, and a specially created videogame which can be played online. The idea of creating a website like this originally came to producer Hemal Thakkar (partner of Paresh Rawal), says Rawal.

The tri-weekly serial kicks off on Sahara on 15 July at 7:30 pm with the telecast days being Mondays through to Wednesdays.