Scientific Atlanta has announced that in order to increase its focus on the Asia marketplace it has named David Wheeler as country manager for Australia and New Zealand. 

An official release informs that the strategic acquisition of BarcoNet late last year by Scientific-Atlanta offers many benefits to cable operators, programmers and broadcasters from the converged strengths of the two organizations.

Around the world, Wheeler and other Scientific-Atlanta managers are rolling out the company's integrated strategy of products, systems and services under the banner 'Stronger Connections, Broader Possibilities'. 

Wheeler, who will be based in Sydney, returns to his native Australia following previous assignments with Scientific-Atlanta in Australia, Singapore and the US. Most recently he served as senior director, marketing for Scientific-Atlanta's Media Networks business unit - responsible for world wide marketing of the highly successful PowerVu digital video distribution system.

Scientific-Atlanta views Australia as an advanced broadcast and cable market populated by consumers who are early adopters of new technologies and applications.