MUMBAI: Times Global Broadcasting Co. Ltd has finally announced the launch date of Times Now. From 31 January, the channel will beam into homes and can be streamed on Reliance IndiaMobile too.
Times Now, a Times Group and Reuters service is set to target the Indian urbanite with news and shows that are relevant, distinctive and appealing. Recently, the channel had joined hands with Reliance IndiaMobile providing access with headlines to the latter's users.      
The show lined-up for the weekdays includes; 16 Minutes, News Now, Nine To Noon, Across The Nation, Terminal Cap, Snapshots, Reuters World Report, The Newshour, Upfront, Sports Unplugged and News Unpullgged and A Few Good Men. 
The channel will also air an array of other shows; Frankly Speaking with Arnab Goswami, Life Like That, By Invitation Only, Entertainment Now, All About Her, Brand Equity, The Foodie, Line Of Duty and Sporting Legends.
In a statement issued by Times Global Broadcasting, Times Now will harness the content from The Times of India, The Economic Times and Reuters, making it a news powerhouse. The channel will also carry live financial updates throughout the day from Reuters bureaus around the world - a feature unique to Times Now in the business news broadcast space.
Times Global Broadcasting Co.Ltd CEO Sunil Lulla says, "Times Now will create the second generation of television news in the broadcast space. With a focus on involving the consumer more closely in the news experience, the programming wheel blends the urgent news needs of the urbanite. It links every news story to the bigger picture. We believe news is an experience and Times Now will make India ‘Feel The News’.”
A digitally encrypted pay service, the channel was visible in form of show-reel (dry-run), since 2 January.