Mumbai: Higher edtech platform upGrad on Monday announced its partnership with Sony Entertainment Television (SET) as the presenting sponsor for the first edition of "Shark Tank India" and as the co-presenting sponsor of the show on the streaming platform, SonyLIV. 

According to a statement, this association aligns with upGrad’s vision of powering career success for the workforce as their trusted ‘life-long learning partner,' and will also further the brand’s deep India penetration goal.

“We are thrilled to come on board for the first-ever season of 'Shark Tank India' that will celebrate young entrepreneurs from across ‘Bharat’ and their zeal of creating business opportunities and employment within the country,” stated upGrad India CEO Arjun Mohan. “With this strategic partnership we are not only looking forward to coming closer to millions of individuals, but also to building an inclusive ecosystem of talent that is best placed to contribute meaningfully towards India’s growth.”

"Shark Tank" provides a platform for business ideas and prototypes as well as active businesses to get propelled into reality by experienced investors and business experts. The international format is popular among young and aspiring entrepreneurs as well as working professionals who are also the brand’s core target audience.

“India is rapidly turning into a digital-first economy, and the entertainment preferences of its consumers are evolving daily. Keeping this at the forefront, we have partnered with upGrad for the first-ever edition of 'Shark Tank India' on SonyLIV," said SonyLIV’s head of ad sales revenue Ranjana Mangla. "With this high-quality business-oriented show, we endeavor to boost India's growth trajectory. SonyLIV's diverse content library will help the brand connect with the right audience. Onboarding upGrad will help us tap new audience segments and heighten our innovations for the show."