MUMBAI: Zee Telefilms has conceptualised a talent hunt for parents, My Parents are the Best, for its Southern channels. 

Titled Ammananna Nenu for Zee Telugu and Nammappaamma for Zee Kannada, the hunt will look for those parents, who have not just been the parents that they will always be but have done something extraordinary to shape and change the lives of their child/children.

The nominations should be filed by the children for their respective parent/parents.

Each episode will talk about the achievements of the parents, about their happy moments and the times when they saw no hope. This concept is an effort to bring forward the unsung heroes of the society, as it is the contribution of each parent to his child which moves the society forward and still makes it a beautiful place to live, the release adds.