Mumbai: ZEE Uttar Pradesh Uttarakhand (Zee UPUK), the regional news channel that resonates with the heartbeats of the culturally rich states of Uttar Pradesh & Uttarakhand, is all set to undergo a remarkable transformation in its appearance. As the channel prepares to unveil its new avatar, viewers can expect a blend of creativity, inclusivity, and a visual treat that reflects the spirit of Uttar Pradesh and Uttarakhand.

The new look and feel of Zee UPUK promises a more refreshing and appealing experience for its viewers. The upcoming changes are designed to be not only visually soothing but also inclusive, representing the diversity and essence of the people from all strata of society. This transformation is not just a change in appearance; it is a strategic move to enhance the overall viewer experience and connect with the masses on a deeper level.

Sharing insights on this purpose-driven transformation, Zee Media Corp Ltd CEO Abhay Ojha highlighted "At Zee Media, we have always believed in pushing boundaries and creating content that resonates with our audience. Our viewers are at the center of everything we do. We understand the value of a clutter-free environment, and our aim is to deliver content that captivates without unnecessary distractions. The refreshed look of ZEE Uttar Pradesh Uttarakhand is designed to cater to the evolving preferences of our audience, providing a seamless and visually appealing platform.”

ZEE Uttar Pradesh Uttarakhand will continue to be a pioneer in delivering socially relevant content. ZEE UPUK’s visual makeover is a strategic move to stay ahead of the curve, offering a dynamic and clutter-free news destination for viewers across Uttar Pradesh and Uttarakhand.

Zee Media Corp Ltd, one of India's leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.