MUMBAI: Aparna Bhosle will lead Zee Entertainment’s flagship channel ZEE TV as its business head. Bhosle will continue to lead the FTA GECs and will report to ZEEL domestic broadcast business CEO Punit Misra.

The Premium Cluster will now be led by Shaurya Mehta, in addition to his current role as the chief operating officer, Living Entertainment. He too will also to Misra.

Bhosle has been with ZEEL for more than six years. She joined the company in 2012 as the business head of ZeeQ and Zee Anmol. In 2017, she was elevated as business cluster head of premium & FTA GECs.

Before joining ZEEL, Bhosle worked with Astro Malaysia as Food Food head – programming, production and broadcast operations for more than two years.

She also had a stint with The Walt Disney Company as director – programming, production and broadcast operations of Hungama TV/Disney Channel/Disney XD. Bhosle has also worked with companies like UTV, Wisden India, Diageo and Reckitt & Colman.

Shaurya Mehta started his career in 2003 as systems associate at GE healthcare. After serving the company for about two years, he joined Deloitte Consulting as the senior consultant. In 2012, he was the co-founder and COO of Ekstop.com and after three years, in 2015, he was the head of Ecommerce at Godrej. Last year, Mehta was appointed as the Essel Group’s lifestyle channel-Living Foodz COO and now, in addition to his current role, he will also look after the premium cluster that Bhosle used to head.