MUMBAI: Are you watching the Australian Open on SonyLiv or one of the Sony Sports channels in the wee hours of the morning?
Pause, wait a minute – a lot of what you are watching is courtesy of an Indian digital services and consulting company - Infosys.
The firm has been mandated by Tennis Australia to unleash a cutting-edge suite of AI-driven features for the Australian Open (AO) 2025.
This initiative marks a significant milestone in their seven-year collaboration, aimed at enhancing the immersive tennis experience through innovative technologies.
Central to these advancements is Infosys Topaz, an AI-first suite utilising generative AI technologies to revolutionise fan engagement, empower players and coaches, and expand digital interactivity in tennis. Key highlights include:
Beyond Tennis: This pioneering offering is the world’s first generative AI-powered tennis league. Fans can interact with 16 AI-crafted virtual players across eight teams, training their teams and participating in AI-generated tournaments year-round. Dubbed The Slam That Never Stops, the league aims to captivate younger Gen Z audiences while ensuring a safe digital environment through a responsible AI framework.
AI Commentary: The Infosys Match Centre will feature AI Commentary on AO digital properties, providing real-time insights during matches. Utilising advanced large language models, this tool will deliver concise, engaging updates at each match moment.
VR AI Stadium: : At the Infosys Fan Zone in Melbourne Park, fans can explore a new VR AI Stadium, where they can create and play on imaginative virtual courts, including nature-inspired and themed designs.
Wait, there’s more if you’re a tennis fan and also a technology geek.
Infosys is empowering the Australian Open with video analytics and machine learning tools, providing players and coaches access to post-match reviews and pre-game video analysis. The AI Shot of the Day feature assists in rapid content creation for social media, highlighting remarkable on-court moments.
The Infosys Fan Zone is climate-conscious, with a fully offset carbon footprint and recyclable structures. Additionally, the Future Leaders Program, powered by Infosys Springboard, offers participants digital learning and exposure to generative AI.
Infosys executive vice president - Asia Pacific, Andrew Groth stated, “We continue to push the boundaries of technology to enhance fan engagement and player performance. Our latest generative AI innovations will redefine the experience for fans, players, and coaches.”
Tennis Australia CEO Craig Tiley added, “Infosys has consistently elevated our digital offerings. The AI advancements at AO 2025 will deliver new interactivity for fans and invaluable insights for players, showcasing the transformative impact of technology in tennis.”
