MUMBAI: JioStar has bowled over advertisers ahead of this year's Tata IPL, announcing a robust sponsorship lineup of 20 brands ready to bat for consumer attention during cricket's most-watched tournament.
The impressive roster includes heavyweight brands spanning diverse categories—from food and beverages (Campa Energy, Campa, Thums Up, Amul) and fantasy sports platforms (Dream11, My11Circle, PokerBaazi, ) to financial services (SBI, PhonePe, Mutual Funds Sahi Hai, Zupee, Gpay,) and consumer goods (Joy Cosmetics, Asian Paints, Birla Opus, Jaquar Bath + Light, Allen Solly) to digital (Google search) and bikes (TVS),
"IPL is more than just a sporting event—it's a cultural juggernaut," said at JioStar chief business officer for sports revenue Ishan Chatterjee. "We're delivering scale, impact, and deep consumer engagement through cutting-edge ad innovations and seamless synergy between TV and digital platforms."
The broadcasting giant is pulling out all technological stops to help sponsors hit advertising sixes, offering AI-powered audience segmentation, interactive ad formats, and multilingual broadcasts. Television advertisers can capitalise on unique solutions including 'Brand Spotlight' exclusive placements during the crucial first five overs and CGI-led live interventions that promise to catch viewers' eyes between boundaries.
Running from 22 March to 25 May, the tournament will be broadcast exclusively across JioStar's sports network and streamed on JioHotstar, giving brands unprecedented access to cricket-mad audiences across both traditional and digital viewing platforms.
Industry analysts note this year's sponsorship line-up reflects advertiser confidence in cricket's premier tournament, with one marketing expert remarking: "Despite economic headwinds, brands know IPL delivers an unbeatable googly of engagement that sends ROI metrics cartwheeling."
As the cricketing extravaganza approaches, both fans and advertisers are padding up for what promises to be another season of spectacular sporting drama and equally impressive brand visibility plays on the commercial front.
