MUMBAI: Life is simpler on YouTube. The streaming platform, which is about 50 times bigger than its nearest competitor in terms of ad revenue, is the go-to place for many a player now following the tough negotiations the OTTs are throwing up. Additionally, most of the these have their  sports timetable choc-a-bloc with events. 

No wonder The National Basketball Association (NBA) over the weekend announced an expansion of its existing content partnership with YouTube that will see NBA games and marquee events livestreamed to fans in India on the NBA's global YouTube channel (YouTube.com/@NBA) through the remainder of the 2024-25 season.

Live coverage will include weekly regular-season games, NBA All-Star 2025, a selection of NBA Playoff games and the 2025 NBA Finals presented by YouTube TV.

To enhance the viewing experience for fans in India, the NBA will also collaborate with top YouTube creators by having select games and events livestreamed on their YouTube channels as well, starting with popular creator duo Jordindian (YouTube.com/@Jordindian) for the State Farm All-Star Saturday Night on Sunday, 16 February at 7:00 am IST.

The 2024-25 NBA season is airing live in India on the NBA YouTube channel and NBA League Pass, the league's premium live game subscription service available via the NBA App. Fans in India can follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia and, for everything style-related,  @NBAStyle_in) and X (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos, and more.