MUMBAI: The Punjab Kings just made their most charming signing yet—and no, it’s not another overseas all-rounder. It’s Sahiba Bali, the internet’s current darling and your new favourite face behind the camera. In a savvy power move, the IPL franchise has officially brought her on board as their marketing and digital content curator for the 2025 season. This isn't just another collab—this one brings spice, sass, and solid fan engagement to the PBKS playbook.
Bali’s got the golden ticket to go behind the scenes, giving fans a front-row seat to the fun, chaos and locker-room gossip you won’t find in match reports. As part of this glamorous gig, she headlines the freshly minted digital segment, Kandid with Kings ft. Sahiba Bali, where she dishes out candid conversations, quirky challenges, and unfiltered BTS drama with the squad.
“With my love for cricket, brand building, and content creation, this just seemed natural. Punjab has been the original IPL team - they had never won a title, but this year, I have a strong feeling about winning. Grateful to Satish Menon, the owners, and Saurabh from PBKS for trusting me with this,” said Bali, sounding like she’s manifesting a trophy while managing hashtags.
In a reel that’s already got fans double-tapping, Bali is seen bantering with the boys—Shreyas Iyer, Harshdeep Singh, and Shashank Singh. And in a moment that’s already being replayed on loop, Iyer cheekily called her a ‘lucky mascot’.
That’s right. Forget the form guide—PBKS might just be banking on Bali to turn their trophy luck around.
PBKS has clearly cracked the code: cricket + content + charisma = fan frenzy. And with Bali at the centre of this season’s digital storm, the team’s off-field game might just outscore the scoreboard.
