MUMBAI: In a move that promises to steep the competition, Society Tea has teamed up with India’s cue sports champion, Venkateswaran Subramanian, fondly known as Raja, ahead of the International Billiards & Snooker Federation (IBSF) Championship in Ireland. The event, taking place from April 12 to 16, 2025, will see Raja don the Society Tea logo proudly on his waistcoat, representing a partnership that’s as strong as the finest brew.

Raja’s journey in the world of billiards is steeped in perseverance. From his roots in local circuits to making his mark globally, he has become a beacon of resilience. Despite facing multiple disabilities, Raja competes against the world’s top cueists, showing the world that passion and skill know no boundaries. His journey from the grassroots to the global stage is a testament to his unwavering determination and talent.

Society Tea director, Chintan Shah said, “Raja is more than just a champion in his sport, he is family. We have seen his journey up close, and supporting him as he represents India on the global stage is an absolute honor. At Society Tea, we believe in standing by our own, and Raja is a perfect example of that. We are proud to support him in this journey and look forward to celebrating his achievements as he represents India at the IBSF Championship."

Expressing his gratitude, Venkateswaran Subramanian (Raja) said, “India has secured an impressive 45 World Championships in the twin sports of Billiards and Snooker, showcasing its rich legacy of excellence. It is truly commendable that Society Tea is stepping forward to support and promote this magnificent sport, setting an example for corporate backing in the sporting arena.”

With Society Tea by his side, Raja is all set to take the cue sports world by storm, proving once again that with the right support, champions can rise above all odds. Whether on the green baize or in the corporate world, this partnership is brewing up something special.