Mumbai: Sony Pictures Networks India (SPNI), in association with Sony Pictures Television (SPT), has launched Sony Kal Hindi, its first free, ad-supported streaming television (FAST) channel in the US. Sony Kal is SPNI's new general entertainment destination featuring celebrated and award-winning drama and comedy television series direct from India.

The channel is now available on Sling TV, LG Channels and Plex, and will be available on additional platforms and services in early 2022, said the statement.

"With Sony Kal, anyone in the US can get free access to more of our rich and vibrant premium programming on a smart TV, computer or phone,"  said SVP of international business- head of the Americas Jaideep Janakiram. "As our business continues to evolve, this launch follows the successful integration of SonyLIV on SLING and is part of our ongoing commitment to offer the best family-oriented South Asian content in high quality to viewers across multiple platforms and devices."

Sony Kal is available on Sling Free and as an addition to Sling international language packages at no extra cost from 26 January. It has iconic shows such as "Jassi Jaissi Koi Nahin" and "Bade Achhe Lagte Hai." The channel's programming lineup also includes popular shows such as "Mann Mein Vishwaas Hai," "Dr Bhanumati on Duty," "Super Sisters," "Shankar Jai Kishan," and "Band Baja Bandh Darwaza."

"Sling and Sony have a long history of partnering to deliver compelling South Asian content to consumers in the US," said Sling TV - VP of international Liz Riemersma. "The launch of Sony Kal on Sling is another milestone in that partnership. We are excited to provide this engaging new channel as a valuable addition for all Sling Desi customers."