MUMBAI: It’s lobbed the ball in the viewers’ court, with a cross court shot near the baseline.   Will Indian TV viewers manage to give an equally good return?

Sony Sports Network will be telecasting the inaugural World Pickleball League (WPBL), set to debut on 24 January 2025. This franchise-based league aims to capitalise on the sport's rapid growth in India, where more than 50,000 players are actively participating, and nearly 1,000 pickleball courts have emerged nationwide.

Conceptualised by former tennis star Gaurav Natekar and ex-India No. 1 Arati Ponnappa Natekar, the WPBL promises thrilling "sportainment" with six teams—Dilli Dillwale, Pune United, Mumbai Pickle Power, Bengaluru Jawans, Chennai Super Champs, and Hyderabad Superstars—facing off in 18 high-stakes matches over ten days. The tournament will feature 48 elite international players from 14 countries, alongside India's top talents, including Vrushali Thakare and Mayur Patil.

Sony Pictures Networks India chief revenue officer & head of sports business Rajesh Kaul said: "The addition of the World Pickleball League affirms our efforts to provide diverse sporting content to our viewers."

WPBL co-founder & CEO Gaurav Natekar  praised Sony’s previous association in sports broadcasting, highlighting the network’s  commitment to engaging fans and elevating the league’s profile.