Mumbai: The latest promo for the IPL by Star Sports features members of a building society felicitating their security guard Alok who has been single handedly serving them during the pandemic lockdown period. A heart-warming and touching film.

The promo has also revealed another two associate sponsors's Association of Mutual Funds of India (Mutal Funds sahi hai) and Gillette Guard 3 - to add to the earlier ones that had been displayed in the sponsorship plate of the first IPL film.

To recollect: the co-presenting sponsors are Dream 11, online shopping major Amazon, digital payments company, and edutech unicorn Byju's.

The previously announced associate sponsors include: Cadbury Dairy Milk, Sunfeast, Coca-Cola, Polycab, Rummycircle, Kamla Pasand Masala and McDowell's.

That takes the total number of broadcast sponsors on board the IPL at 13.

Experts expect Star Sports to touch last year’s sponsorship levels which is about Rs 2,200-2,400 crore, by the time the league ends in the UAE on 10 November.