Star India's new programming strategy for Friday nights has hit the right notes from Day 1 itself, as per information provided by the company.

Market research agency AC Nielsen's TAM data for the first day of their screening on Friday 27 July, saw STAR Plus launch 3 new shows with a bang. The TRP ratings of the three shows, Kya Masti Kya Dhuum, hosted by Sonali Bendre, Khullja Sim Sim, hosted by Aman Verma and the horror show, Ssshhhh…Koi Hai…, have been very positive, according to a company release.

Market research agency AC Nielsen's TAM data show all three shows have made an immediate impact with Kya Masti Kya Dhuum opening its account at 7.23 TVRs, Khullja Sim Sim at 9.80 TVRs and Ssshhhh…Koi Hai… at 5.85 TVRs.

The Tam data is for nine cities - Mumbai, Delhi, Calcutta, Chennai, Bangalore, Kochi, Ahmedabad, Hyderabad and Kanpur.

The release draws attention to the fact that the Sony Entertainment gameshow Jeeto Chappad Phaad Ke's special episode, despite filmstar Urmilla Matondkar in the hot seat, failed to garner a decent viewership. According to the release, JCPK's ratings the same night is 1.9 at 78.