Mumbai: News network News Nation has started its on-ground activity in the state of Uttar Pradesh to increase brand engagement and reach out to smaller towns and hinterlands. 

The on-ground activity, which will be executed across key locations covering all of Uttar Pradesh in the next 30 days, will also touch upon various big cities in the state. It aims to reach out to the masses of urban and rural areas of the state. To further strengthen this activity, it has been given an on-air hook for viewers to participate in the on-air contest and win exciting prizes daily and there is a weekly bumper prize as well. 

"This is our first on-ground activity since the pandemic struck and we are quite excited about it," commented News Nation Network MD Sanjay Kulshrestha. "Uttar Pradesh is one of the critical markets in terms of business potential and viewership. News Nation is well recognized and respected in the state. However, we felt that there is still ample opportunity to further increase our penetration in the state especially in deeper pockets of tier 3 & 4 towns and upcoming hamlets, hence this on-ground activity has started”.

News Nation Network director and editor-in-chief Manoj Gairola said that this activity will be executed with a 360-degree approach, supported by various departments like distribution, editorial, sales, strategy, and marketing. "We are hopeful that this initiative will bring the brand closer to the viewers. Our viewers will observe several such actives in different states shortly,” he further added.