Noida: As part of its aggressive expansion plans, TV9 Digital has strengthened its digital sales team further and onboarded Munaf Merchant as vice president – sales. Merchant will be responsible for building and driving direct revenue streams that cater to the TV9 Digital platforms bouquet.

He will report to TV9 Digital president - revenue Azim Lalani.

TV9 Network chief growth officer (digital and broadcasting) Raktim Das said, “Just like the broadcasting space, most of our digital platforms are already leaders in their respective markets. Advertisers are showing immense confidence in our ever-growing digital footprint.  We are aggressively pursuing ambitious growth objectives and Munaf’s appointment is another step in that direction.”

Merchant comes with an experience of over a decade and was earlier associated with the Network 18 working there as national sales head for Brand Solutions & Convergence.

“I am delighted to be entrusted with this responsibility. TV9 Digital is a perfect platform to channelise my abilities and at the same time showcase my creativity. As I take up this new opportunity, I will aim to deliver enhanced value to all our partners and clients,” said Merchant.