MUMBAI: Tamil Nadu’s state-run cable operator Arasu Cable has revised down its subscription rates, with effect from 10 August. Under the new subscription rate, package of 190 channels will be available for Rs 154.

“Based on requests from the people, the cable television tariff for Tamil Nadu [except Vellore] under Arasu Cable has been fixed at Rs 130, plus GST,” Tamil Nadu Chief Minister Edappadi K Palaniswami said.

After the new price regime kicked in at the beginning of this year, Arasu Cable had to revise its packages. It had three packages — a basic package at Rs 120 plus GST with all free-to-air (FTA) channels, a package at Rs 200 plus GST and another that offered 191 channels at Rs 220 plus GST.

The state-run operator has distributed 35.12 lakh set-top boxes free of cost to its subscribers till date. But recently, it found that out of the 35 lakh STBs that were distributed, only 24 lakh were active. The sudden increase in pricing caused the churn in customers. To prevent the churn, the new move has been taken.