MUMBAI: The National Cable and Telecommunications Association (NCTA) in the US has announced that its theme for its annual show will be Cable: A Great American Success Story.

NCTA's 55th Annual Convention and International Exposition takes place from 9 to11 April at the Georgia World Congress Center in Atlanta..

Speakers at the event will include Time Warner chairman and CEO Richard Parsons, Comcast chairman and CEO Brian Roberts.

NCTA president and CEO Kyle McSlarrow said, "As the industry's premiere showcase, the national show each year highlights cable's record of innovation and success. So we can't think of a better theme to headline the show in reinforcing the many ways in which cable is revolutionizing America's telecommunications landscape and enhancing the use by Americans of the popular services our companies provide."

A variety of features at this year's show will help provide proof points of how cable has become a great American success story. They include the new cable game arena video gaming pavilion; Cablelabs' annual CableNet pavillion, featuring round-the-bend technologies.

The theme for The 2006 National Show also doubles as the slogan of a new multimedia advertising campaign unveiled this week by NCTA. That initiative is designed to demonstrate how the cable industry has grown from an industry comprising small companies that offered better reception for a handful of over-the-air TV channels, to a broadband powerhouse that has changed the way consumers view television, use the Internet and make telephone calls.

Then there is Voicenet. This pavilion features voice services. BizNet is a pavilion on business services planned in conjunction with the Business Services Forum sponsored by the Cable & Telecommunications Association for Marketing (CTam).

For the 2006 show the amount of exhibit space for which has been contracted by exhibiting companies already has surpassed the amount of exhibit space used at the 2005 National Show last May in San Francisco.