MUMBAI: Two companies have tried to deliver TV signals via this mode. One of them- Jain headend in the sky (Hits)  was too early – and had to be put to rest. The second -Nxt Digital from the Hinduja group – has only been able to take it a certain distance.  Now a third player is getting into the Hits game: the  Anirudhsinh Jadeja-headed  cable TV and broadband MSO GTPL Hathway.

Speaking at the investor call after the declaration of its third quarter FY25  financials last week, GTPL Hathway business head B2B &  chief strategy officer Piyush Pankaj  admitted this while responding to a question from an analyst.

Said he: “..we  are going to change the delivery technology which we are going on. I will talk about that in Q4, much in the Q4 as we are changing it from the fiber to satellite which we are doing right now going on to the Hits, but I will talk about the Hits in the next quarter and how it is going to give us the company the access to all over India, what are going to be main targets on that, how we are going to increase our subscriber base, how it is going to affect our costing and what the positive impact is going to happen on that. That is what we are going to give you in Q4. We are trying to launch that in FY26 this Hits and it is going to be very positive for the company.”

Pankaj added that government clearances from some of its departments are pending  and the company was in the process of fulfilling  some of the licence obligations from the ministry of information and broadcasting.

The company has already taken loans for the Hits project  and it is almost 80 per cent complete on the capex side, Pankaj  revealed. “We are just looking forward that by next quarter the whole project will be completed and we will be ready to launch,” he said. 

Going by the fact that it has emerged as the largest active subscriber cable TV company  in the country, it is in the realms of possibility that its Hits project could well go on to be a major hit with customers.