Mumbai: Industry veteran Tavinderjit Panesar has joined Hathway Digital as head of strategic initiative and broadcast partnerships. 

In this role, he will be responsible for content buying and placement strategy, driving new strategic initiatives, managing operations in select markets, governance, and diligence.

Panesar commands more than three decades of experience across diverse industries in areas such as management, strategic planning, marketing, distribution, business development, media and entertainment, and broadcasting.

He was previously associated with Sundial Bizworkz as managing partner. His longest stint was with Star India for 17 years. He was in charge of distribution for DTH, cable, and commercial establishment verticals in the digital markets for Star India. 

Panesar later joined Hathway Cable & Datacom in December 2014 and was elevated as director and CEO in November 2016. He was also president of DSports India between August 2017 and February 201. He started his career at JK Tyres and Apollo Tyres.