MUMBAI: Bharti Airtel has finally got the replacement of Shashi Arora, who after a successful stint of around five years as CEO – DTH, has moved as MD & CEO of Airtel Payments Bank. The company has appointed Sunil Taldar as CEO and director - DTH.

Taldar will be a member of the Airtel Management Board and report to Bharti Airtel (India & South Asia) MD and CEO Gopal Vittal. In his new role, Taldar will be responsible for driving growth and innovation for Airtel Digital TV, which is a key growth driver within the company’s B2C portfolio.

Vittal said that Sunil's rich experience across consumer facing categories would add value to its DTH portfolio. He said would also thank Shashi for his valuable contribution to Airtel Digital TV.

Taldar has an experience of over 28 years in the FMCG industry with Mondelez (erstwhile Cadbury), where he held several senior leadership positions across multiple geographies, including India, China, and Singapore across sales, marketing, media and general management.

In his last role, Sunil was the country head - Indonesia for Mondelez, where he played a critical role in turning around the business. Prior to this, he was India sales director for Cadbury where he transformed the company's go to market capabilities and delivered solid growth.

Airtel Digital TV had over 12.4 million customers at the end of the quarter ended September 2016 and the business recorded a revenue growth of 21 per cent and customer growth of 17 per cent for the same period.