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indiantelevision.com Team
MUMBAI: Amar Chitra Katha (ACK) Media has launched National Geographic Traveller, the travel magazine from National Geographic, and will be available on newsstands across the country from the first week of July.
ACK Media and the National Geographic entered a magazine partnership in 2011 following which the former gets to publish the Indian edition of National Geographic Traveller. The magazine?s distribution will be handled by ACK Media?s subsidiary India Book House (IBH). IBH also manages the distribution of National Geographic?s flagship magazine in India.
ACK Media COO and National Geographic India publisher Manas Mohan said, "I am honoured to be associated with National Geographic Traveller India. It is a huge achievement for ACK Media to partner with National Geographic Society to bring out the Indian edition of National Geographic Traveller. The hard work has paid-off, with a fantastic response from advertisers, and I am eagerly waiting for the positive review from our readers."
National Geographic Traveller has taken up the tagline ?No One Knows This World Better? and its content is about immersive travel experiences that inspire the readers to travel. More than 80 per cent of the content in National Geographic Traveller India has been generated locally according to a statement from ACK Media.
National Geographic Traveller India editor-in-chief Niloufer Venkatraman said, "At National Geographic Traveller India we bring together travel and culture, travel and experience, travel and story-telling. Our intention is to inspire more travel to more places, in our vast country and across the world, for the whole family. National Geographic Traveller India tries to bring variety to the experience of travel, inspiring all kinds of journeys from sedentary to super-active ones. Additionally, we are committed to spreading awareness about sustainable travel, and to ensuring that travel destinations endure for future generations."
National Geographic Traveller India will follow the steps of its international partner, with the same look, and the familiar yellow-bordered cover.
IBH director Abizar Shaikh added, "IBH is proud to be the exclusive India distributor of the ?National Geographic Traveller?. All of us at IBH have been waiting with bated breath for months for the launch of this truly global, world class product. IBH will bring in all its energy, passion and drive to ensure the ready accessibility of NGT for readers across the country by making it available at every possible retail outlet in India. We are confident that NGT will be the crown jewel in the IBH range of magazine offerings."
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