Big Magic to launch two shows from 12 March for the Hindi heartland

MUMBAI: Big Magic, Reliance Broadcast Network?s variety entertainment channel for the core Hindi heartland, said it will introduce two new daily shows, Hum Hai Bajrangi and Police Files, that will premiere on12 March at 6:30 pm and 9:30 pm respectively.

Aimed at providing locally relevant and insightful programming, these new shows have been developed on the back of research and identifying local consumer insights. The research indicated high affinity of audiences in this region to both mythology and crime- related programming.

Hum Hai Bajrangi is a mythology-cum-fantasy sitcom based on local relatable characters. It is a story based on beliefs related to Lord Hanuman. Bajrangi is a powerless and meek person to a powerful hero who transformed with help of Lord Hanuman?s knowledge and teachings. The show offers a blend of mythology and comedy.

Police Files features real life stories from incidents that have taken place in the Hindi heartland that are used to empower audiences to protect themselves from such crimes. The Hindi heartland is known for its high crime rate ranging from crime against women, drug trafficking, extortion, murder for hire, homicide, kidnapping, theft, land mafia and more. This new show brings to life, real high profile cases through recreation and also goes a step further by empowering audiences to be better equipped to deal with these criminal situations.

The show features a psychiatrist, real lawyers and the real police officials, who discuss the reason, rationale, signs to look out for and more, when it comes to dealing with crime in the region.

The new shows will be promoted through a multi-media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the Hindi Heartland to ensure that audiences quickly sample these new offerings on the channel.

An official communiqu? from the channel said, "Both these shows have been conceptualised based on local understanding and entertaining preferences of audiences in this region. We are confident that audiences will enjoy this content, and marketers will see even greater value in associating with the channel."