Discovery in content deal with Colombian Govt

MUMBAI: US infotainment and lifestyle broadcaster Discovery has signed a content deal with the Colombian government, making it the first accord ever between the nation and a media company.

Signed in Bogota, the co-production partnership with Colombia?s Ministry of Information Technology and Communications (TIC) is to produce content for and about Colombia as well as to promote and spur television production training programmes in the country.

The projects aim to contribute to the development and promotion of Colombian culture, reflecting the country?s current reality and history.

Discovery president, CEO David Zaslav said, "Colombia is a very important market for Discovery Communications, and we are building on the great programming success we have had to date. Discovery is committed to investing more in the local economy, collaborating with the creative community, and working with the Colombian government to produce high-quality programming about this exciting and vibrant
country."