PwC, Viacom, Channel One Russia look to the future at Mipcom 2011

MUMBAI: PricewaterhouseCoopers (PwC), Viacom International Media Networks and Russian television broadcaster Channel One Russia, will team up at the television trade event Mipcom to discuss the future of media, entertainment and broadcasting on 3 October.

PwC global leader entertainment and media Marcel Fenez will present the annual PwC Global Entertainment and Media Outlook at Mipcom, outlining forecasts in the media and leisure industries. This industry report will be followed by interviews conducted by Fenez with Viacom International Media Networks president and CEO Robert Bakish and Channel One Russia CEO Konstantin Ernst.

These two executives will share their thoughts on the digital migration of the global entertainment industry and their outlook for the next five years.

Fenez said, "This is the golden age for consumers, who?ve never had it so good when it comes to accessing premium content (often for free) over multiple devices. And the migration to digital has continued to accelerate due largely to the device revolution. Entertainment & Media (E&M) CEOs are having to adapt their business models to capture the shifting nature of consumer demand. But the bottom line is that in order to continue to create the quality content demanded by consumers, someone has to pay."