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indiantelevision.com Team
Mumbai: Sony Entertainment Television (Set) is shifting its 8 pm show Kuch Toh Log Kahenge, produced by Rajan Shahi?s Director?s Kut, to 11 pm slot.
Instead, the channel will launch a new fiction property, Byaah Hamari Bahoo Ka, from 28 May.
Produced by Hats Off Productions, Byaah Hamari? will air every Monday to Friday at 8 pm.
To promote the show, Set is building a curiosity around it. The show is about a Gujarati Vaishnav family where everything is fine. What comes as a surprise then is: why is the Vaishnav family all set to get their daughter-in-law Rajni, remarried.
Set senior EVP and business head Sneha Rajani said, "Sony has been the pioneer in bringing the best of entertainment to the viewers, Byaah Hamari Bahoo Ka, the latest offering from our channel is a re-affirmation of our endeavour. It is a unique never seen before heart warming love story with lots of twists and turns. I am sure this will excite and appeal to the audiences across the Hindi heartland and further consolidate our fiction line up between 8pm - 11 pm slots."
Byaah Hamari Bahoo Ka will be competing with slot leaders- Color?s Balika Vadhu, and Star Plus? Iss Pyaar Ko Kya Naam Doon. Zee TV, at 8 pm airs Hitler Didi.
Set head of fiction Virendra Shahaney said, "To start with I was super excited with the title Byaah Hamari Bahoo Ka, it was so intriguing. The title coupled with the powerful narration of the story, made the show simply irresistible. This unique love story told by the great team of JD Majethia and Aatish Kapadia, I am sure, will connect with the viewers and keep them glued to the show."
Byaah hamari? is conceived by Aatish Kapadia who also had penned Ek Mahal Ho Sapno Ka, which was the first ever soap to complete 1000 episodes.
"This is a very novel love story involving the entire Vaishnav family. It has fresh content, characters and superlative performances! It?s a show of "today" which will also attract the youth along with the family audiences," Hats Off Productions CMD JD Majethia added.
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