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Sony Entertainment Television, which has managed to successfully hold on to its number two slot in the face of Star Television?s Kaun Banega Crorepati (KBC) juggernaut, has a ?killer? slew of exciting programmes lined up for 2001, according to the ever hyper Rekha Nigam, SET?s head of programming. The shows are expected to be launched on the back of Jeeto Chapper Phaad Ke (JCPK), the ?gaming experience? that Nigam is confident will take some of the sheen off KBC.
Indiantelevision.com managed to catch up with her as she waited for superstar Govinda, who was running late, to turn up for his JCPK rehearsal.
Nigam had no definite take on what the public could expect from the Sony stable in the coming months but said a number of soaps, comedies and horror shows were in various stages of development. On JCKP, however, she was more forthcoming. The show will be a totally fun experience for all involved, she asserted. The total package, rather than purely the money angle is what would hook the viewers, she said. Speaking of money, Nigam refused to put a figure to what is the deal that has been worked out with Govinda. However, according to reliable sources, the star has been paid Rs10 million as signing amount and the total package is between Rs80 million and Rs120 million.
On a more personal note, Nigam sees the three months she has been aboard the Sony bandwagon as one great rollercoaster joyride. She certainly seems to be enjoying taking on Star and Zee Television Network at their own game.
