UTV Bindass launches Big Switch 3 on 25 Dec

MUMBAI: UTV Bindass, the youth channel from the UTV Group, is gearing up to launch the third season of reality show ?Big Switch? on 25 December.

The show will air every Sunday at 7 pm and film director Rohit Shetty will don the judge?s hat.

UTV Bindass business head Keith Alphonso said, "The Bindass Big Switch format is a path breaking concept with a very purposive goal. We bring to life an experience of change - a change in perception, in experience of transition and a chance at reformation. With its one-of-a-kind twist Big Switch 3 will bring alive the spirit of youth and unearth the ?can-do-will-do? in all of us."

The channel has once again roped in Woodland as the title sponsor for the show.

Woodland MD Harkirat Singh said, "The synergies of both Woodland and UTV blend perfectly with each other giving us the correct platform to showcase our products through its youth oriented shows. Our association with UTV started three years back with Dadagiri."

"The Big Switch is an innovative concept that is hugely relevant to modern day Indian society. Youngsters are encouraged to take control and achieve things, which is the philosophy Woodland endorses. Thus, it is a perfect fit with our brand. We are sure the show will be much appreciated and become popular with the youth which is exactly our target segment," Singh added.

The show will see participation of eight youngsters who get a chance to reform themselves and make themselves worthy of the luxuries without their parents? money. The contestants would have to survive 20 days in a penthouse and would be responsible for running errands, doing household work and even earn a living by doing various tasks. The weakest contestant at the end of every task would be eliminated.