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United Television is getting ambitious these days. And How. The content provider is looking at multi dimensional fields like Internet, entertainment & production of TV series as well as movies to spread its tentacles.
As far as alliances are concerned, UTV said that it would retain Star TV as their strategic investors. According to a report in the Business Standard the company is looking at a wide range of activities that the broadcaster and UTV could do together.
For starters, Star TV, which holds a stake of 12% in the company, would act as a delivery vehicle for its bouquet of channels for international viewing. This would involve packaging as well as distribution of the bouquet.
The similar arrangement has been worked out between the two where UTV will provide the content as well as packaging for Star‘s proposed education and health channels.
Apart from the this the two will also storm the movie market by producing movies for the big as well as small screen. The movies made will be shown on the small screen through the Star satellites. The distribution of these movies for the big screen would be done by UTV.
And this is just one of its alliances. The channel has allied with various other channels and Internet companies for providing content.
