MUMBAI The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for agencies looking to manage media buying and strategy for the Tata IPL 2025—a golden opportunity to shape the marketing of one of the world’s biggest sporting spectacles.

The selected agency will be responsible for the pan-India media strategy, ensuring effective allocation of budgets across multiple platforms, including television, radio, digital, print, out of home an out of home innovations.

Interested parties must confirm their participation via email at rfq@bcci.tv and demonstrate their capability to handle media buying across all listed platforms at a similar scale.

Eligible agencies will be asked to submit a detailed proposal, including:
* A comprehensive media plan and strategy for IPL 2025 within a budget of Rs 30 crores (excluding taxes), with cost breakdowns for each medium.
* Proof of work and in-house expertise in media buying across all platforms.
* Agency fee, commission, or cost per medium.
* Discount structures for bulk buying.
* Innovative outdoor marketing ideas.

The deadline for participation it the EOI is 10 March 2025, while the proposal submission document too has an end date of 13 March 2025.

With the IPL being a marketing juggernaut, this opportunity promises not just visibility but a chance to shape how millions engage with the tournament. Let the bidding begin!