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Zee Telefilms is reconsidering its ADR issue. Chairman Subhash Chandra told investment analysts (at a meet organised by Zee and attended by 200 of them on 11 May in Mumbai) that the company‘s management was relooking whether its idea to go for an ADR issue was the best option available.
"We are relooking the issue," he said. "Could debt be a better option? Or may be divesting Siticable equity? Or E-connect equity? We need about Rs 22,000 million for all our plans of convergence, may be we could raise it differently! In the current run of things with shares sinking to their depths, things do not look so bright for an ADR."
The ADR issue was billed as the biggest from India with a target of raising $1.5 billion. It was later pruned to $200 million and going by current statements, it‘s possible it may be called off totally.
The reason: the Zee stock has been stuck at between Rs 600-800 for the last few weeks. At Rs 1,500 plus last month, it seemed well on its way to cross Rs 2,500-3,000. Around that time it was hit by the meltdown in Internet and media stocks which was worsened when certain operators worked to a plan to pull the stock down from Rs 1,500 plus to less than Rs 600.
"We have committed to not divest more than 10 per cent of Zee‘s equity," said Chandra. "If we have to raise ADR funds at a price of Rs 600, then we will have to divest more than the figure we have committed."
